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Morgan Stanley Refining Its Marketing Amid Market Turnbulance

With stock market volatility and inflation on the rise, some financial brands are retooling their marketing. So reports AdAge.

Morgan StanleyAlice Milligan, CMO at Morgan Stanley, told the publication the firm is tweaking its messaging. Right now the focus is on reassuring customers that they can count on Morgan Stanley to help them “weather the storm.” Part of that effort involves providing more education on the factors impacting the economy, including gas prices.

Milligan has also been focusing on bringing all of Morgan Stanley’s marketing—including that of subsidiaries Eaton Vance and E-Trade—under a single umbrella. The firm is reviewing its creative agency approach and expects to have that evaluation in the Fall.

Read the full article from AdAge.

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