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Dunkin’ has promoted Jill McVicar Nelson to the role of chief marketing officer. So reports Restaurant Business.
Nelson, who joined Dunkin’ in 2011, will be responsible for advertising, brand marketing, and field marketing, among other things. Nelson had been Dunkin’s VP for marketing strategy and had “guided Dunkin’ as it launched platforms like Dunkin’ Refreshers, Cold Brew with Cold Foam, Avocado Toast and snacking,” according to the article.
In her new role, she will report to Scott Murphy, president of Dunkin’.
Read the full article from Restaurant Business.
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