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King’s Hawaiian Taps CMO From Adidas

King’s Hawaiian has named Holger Kraetschmer as chief marketing officer. So reports Food Business News.

Kings HawaiianKraetschmer joins the bakery company after almost a dozen years at Adidas, ultimately as head of consumer foresight and strategy.

Before that, he held marketing leadership roles at SunPower, ESPN, Hasbro, RC2 and Mattel.

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