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In a recent study, 73% of Gen Z individuals (those 18 to 23) said they were most receptive to receiving advertisements on their mobile phones while in bed before going to sleep while Millennials, Gen X, and Baby Boomers were most likely to say they preferred to receive ads while watching television at home. So reports eMarketer.

Among Gen Z, watching TV at home was the second most popular time for receiving ads, with 55% of the individuals saying it was their preferred time.

Read the full article from eMarketer.

Last modified on Sunday, 18 August 2019
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