Emojis bring a human connection to an otherwise bland and boring text message. With this in mind, it only makes sense that emojis can help marketers to promote their brands. Statistics from HubSpot show that 25.4% of tweets that uses emojis get better responses. Meanwhile, 57% of Facebook posts get more likes, while 33% gets shared and get comments. Instagram engagement increases by 48% with emojis. And, 40% of millennials use emojis to communicate and six billion emojis are sent every day. With those statistics in mind, it is safe to conclude that using emoticons not only drives better engagement, but they also change the tone of a conversation.
“One of the most popular uses of emojis is within email subject lines," according to ZoomInfo.
However, marketers should also be aware of the dangers of incorporating emoticons into their marketing efforts. There is a line that must not be crossed. For example, using them in an irrelevant manner will drive away consumers. It's also important to keep in mind that using them in moderation is the key to effectively connect with your consumers.
Make sure that the emoji being used naturally fits the brand image and will resonate with the audience. Using the heart emoji is a great way to humanize online interactions. If you have a budget for it, creating proprietary emojis is also a very effective way to humanize your brand.