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Marketers are leveraging influencers to engage Gen Z with Instagram remaining the top platform for influencer marketing. So reports MarTech Advisor.

girls 1031538 640smallAlmost all—98%—marketers said transparency is the key to influencing 21st century customers coming from different demographics. Transparency helps determine the accuracy of an influencer’s audience and making sure that their followers are real.

Gen Z compises 40% of the population, possibly generating $40 billion in spending power. For this year, more than half of marketers are increasing their influencer budget, according to the fourth annual report from Lingia, a performance-based influencer marketing company.

Meanwhile, 46% of marketers say Return Of Investment is their main concern for 2020.

Read the full article from MarTech Advisor.

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