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There is less demand for paid ads on Facebook and other social media platforms at the precise time firms should be seeking to use the medium to make deeper connections. So writes Yuval Ben-Itzhak, CEO, Socialbakers, in a column for Martech Advisor.

home 4950567 640smallThat’s because many users are at home, some feeling isolated, looking to the internet for information, to feel connected and to be entertained.

Mark Zuckerbeg, for his part, recently said that amid the uncertainty brought about by the pandemic, marketers are afraid to financially invest in social media ads. But, this could be a costly mistake for marketers, Socialbakers contends. Data shows that ad spending on East Asia is bouncing back as business starts to begin return to normal.

With demand for ads down, now is a good time to take advantage of dramatic reduced ad costs.

Read the full article from Martech Advisor.

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