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Insights for Building a Real Pipeline

Latane Conant, CMO for 6sense, has some confessions, or learnings, to share with her fellow marketers. So reports ClickZ.

Security AI web 3706562 1920A major goal of most marketers is to generate predictable revenue growth and to understand exactly where that growth is coming from. To that end, she notes that:

  • AI-drive account engagement platforms allow for effective measurement to help firms optimize their campaigns and budgets.
  • It’s easier to predict revenue from small, targeted campaigns directed at highly targeted accounts than it is to do so from 1,000 leads generate from “contact us” forms.
  • Engagement is a very crucial measure for your account based segments when it comes to identifying and pursuing in market accounts.

Read the full article from ClickZ.

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