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Bacardi has shifted its marketing strategy since the pandemic started to focus more on e-commerce and local delivery of its goods. So reports Ad Exchanger.

bacardiThe pandemic has causes a radical change in consumer behavior and how they shop, with much more being done online. In response, Bacardi has partnered with artists to try to virtually recreate live experiences. It has hosted online mixology classes, a live-steamed music festival, and a virtual art studio.
CMO John Burke has been in lockdown in his home in London for the past two months. He said, “Instead of going out to a bar, maybe you pour yourself a drink and jump on a Zoom call.”

Read the full article from Ad Exchange.

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