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How CMOs Are Cementing Strong Connections with CEOs

A strong connection between the CMO and CEO is crucial. So, what does it take to build such a partnership? Marketing leaders in Australia share what they’re been doing to forge a bond with their chief executives. So reports CMO from IDG.

handshake 220233 1280Here are some of the highlights:

  • “A good relationship is built on assurance,” says Adriane McDermott, CMO of Greencross. “And assurance is given when the CMO’s marketing strategy is not just aligned to the business strategy, it is the business strategy. And it delivers.”
  • “You need to have the numbers, be able to tell the story behind the numbers, what’s fueling them and how we can change them,” says Ryan Gracie, CMO of MyDeal. “You need to be proactive about forecasting them, foretelling any bad news as well as good news on the horizon. CEOs will eventually look to the CMO for answers behind why things are the way they are – good, bad or otherwise.”
  • “For CMOs to build a symbiotic CEO connection, we need to work with strong CEOs who value change and realize how critical it is to business resilience and growth,” says Michaela Chan, CMO of West HQ. “Risks need to be taken together, new ways of doing things have to be considered and CMO performance needs to be accountable and measured by hard business results such as new customers, increased revenue and improved NPS."

Read the full article from CMO from IDG.

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