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Ad Blocking Becomes Marketing Opportunit…

The use of ad blockers is continuing to grow at a rapid pace. While ad blockers may be causing frustration for many marketers, some firms are embracing the technology by...

Digital Audio Advertising Increases in 2…

After years of mediocre revenues, sales of advertising on digital radio grew last year to $1.6 billion in 2017, a $500 million increase from 2016. So reports Digital Music News.

MDC Partners' Stock Drops 35%

The price of MDC Partner shares recently dropped 35% after the marketing agency said client cutbacks and slow implementation of new clients resulted in disappointing earnings for the firm’s recent...

Latest News

The use of ad blockers is continuing to grow at a rapid pace. While ad blockers may be causing frustration for many marketers, some firms are embracing the technology by launching novel web browsers or by providing perspective on how to engage individuals who have opted out of receiving advertisements.

Category: Strategy
Created on Saturday, 19 May 2018 14:51
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After years of mediocre revenues, sales of advertising on digital radio grew last year to $1.6 billion in 2017, a $500 million increase from 2016. So reports Digital Music News.

Category: News
Created on Saturday, 19 May 2018 14:40
Comment count: 0
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The price of MDC Partner shares recently dropped 35% after the marketing agency said client cutbacks and slow implementation of new clients resulted in disappointing earnings for the firm’s recent quarter. So reports AdWeek.

Category: News
Created on Saturday, 19 May 2018 14:35
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At the recent Digiday Programmatic Marketing Summit Europe in Estoril, Portugal, advertisers maintained that agencies need to provide more guidance on campaigns to improve programmatic transparency. Meanwhile, agencies said advertisers need to develop a better understanding of how the technology works. So reports Digiday.

Category: News
Created on Saturday, 19 May 2018 14:32
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Marketers in Asia commonly say they aren’t as skilled or advanced as their western counterparts, but the belief is a myth that isn’t founded in reality. So reports Mumbrella Asia.

Category: News
Created on Saturday, 19 May 2018 14:29
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News

Digital Audio Advertising Increases in 2…

After years of mediocre revenues, sales of advertising on digital radio grew last year to $1.6 billion in 2017, a $500 million increase from 2016. So reports Digital Music News.

CMO Tech

How Some Industry Bigwigs Are Approachin…

Many industry decision-makers say data management, which is becoming more complex, is a major challenge.

CMO Challenges

Privacy Advocates Become Media Darlings…

The controversy over the alleged use of inappropriately obtained Facebook data by Cambridge Analytica is thrusting privacy advocates into the media limelight as the industry, regulators, legislators, and the general...

Strategy

Ad Blocking Becomes Marketing Opportunit…

The use of ad blockers is continuing to grow at a rapid pace. While ad blockers may be causing frustration for many marketers, some firms are embracing the technology by...

Campaigns

The Church of England to Tap Digital Gur…

The Church of England plans to have 50 technology and creative individuals pitch their best ideas for new apps, hashtags, and websites to help the organization boost its online presence...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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