Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.
Pepsico’s Fritos is rolling out its first creative campaign since 1971 and it will be digital only. So reports MobileMarketer.
5G communications and new internet service providers, such as Alphabet, SpaceX and Amazon.com, are likely to have major impacts on the future of marketing. And, the changes associated with 5G and expanded broadband access are occurring at an even faster pace than originally anticipated.
Startups can easily make the mistake of rushing into digital marketing without first understanding their clients and their own strengths. So writes Zach Luse, founder of Paragon Digital Marketing, in a recent Union Leader column.
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