Strategy

Elderly Americans weren’t raised with the internet, but many are tech savvy and represent an attractive market for digital marketing.

Friday, 19 July 2019
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Campaigns

Specialty food company Hickory Farms endured a 10-year drought of marketing investments, but has generated 8% year-over-year growth under a campaign launched by Judy Ransford, who joined the company in 2016 as chief marketing officer. So reports Chief Marketer.

Saturday, 06 July 2019
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CMO Tech

As recently as 2016, desktop display advertising captured the lion’s share of paid digital content. However, last year connected TV and mobile devices became the top dogs among marketers.

Saturday, 08 June 2019
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CMO Challenges

Brands should break out of a creative rut by shifting $19 billion earmarked for technology into creative efforts, which will boost return on investment, according to a new report from Forrester Research. So reports Marketing Dive.

Saturday, 06 July 2019
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News

Revenue for Publicis Groupe’s North America market declined 3.1% during the first six months of 2019. So reports Media Post.

Friday, 19 July 2019
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