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Heavyweight Media Firms Jump on Ad-Suppo…

Adviser supported video on demand, or AVOD, is typically bypassed by certain media consumers who instead favor subscription-supported streaming services such as Netflix or Amazon Prime video.

Campaign Monitor Acquires Sailthru, Live…

Emailing marketing and automation provider Campaign Monitor has acquired experience management platform Sailthru and personalized email technology platform Liveclicker. So reports Demand Gen Report.

Merkle Acquires Digital Marketing Firm F…

Marketing agency Merkle has acquired Filter, a digital marketing and experience design firm with offices in Seattle and Portland, Wash. So reports AdWeek.

Latest News

Adviser supported video on demand, or AVOD, is typically bypassed by certain media consumers who instead favor subscription-supported streaming services such as Netflix or Amazon Prime video.

Category: CMO Tech
Created on Saturday, 19 January 2019 12:26
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Emailing marketing and automation provider Campaign Monitor has acquired experience management platform Sailthru and personalized email technology platform Liveclicker. So reports Demand Gen Report.

Category: News
Created on Saturday, 19 January 2019 12:15
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Marketing agency Merkle has acquired Filter, a digital marketing and experience design firm with offices in Seattle and Portland, Wash. So reports AdWeek.

Category: News
Created on Saturday, 19 January 2019 12:07
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A recent study has found that 91% of brands have moved at least some of their marketing functions in-house. So reports Search Engine Journal.

Category: News
Created on Saturday, 19 January 2019 12:01
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A YouTube presentation by German real estate portal Immowelt has been ranked as the best advertisement of 2018 by YouTube. So reports NetImperative.

Category: News
Created on Saturday, 19 January 2019 11:56
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News

Campaign Monitor Acquires Sailthru, Live…

Emailing marketing and automation provider Campaign Monitor has acquired experience management platform Sailthru and personalized email technology platform Liveclicker. So reports Demand Gen Report.

CMO Tech

Heavyweight Media Firms Jump on Ad-Suppo…

Adviser supported video on demand, or AVOD, is typically bypassed by certain media consumers who instead favor subscription-supported streaming services such as Netflix or Amazon Prime video.

CMO Challenges

Federal Privacy Regs Could Thwart State …

A potential hodgepodge of state privacy regulations and the lingering memory of the Cambridge Analytica scandal are likely to spark a federal effort to pass legislation that could protect consumers’...

Strategy

Amazon’s Rapid Growth Captures Industryw…

Amazon’s recent ascent to the lofty position of being the nation’s third-largest advertising platform is sparking widespread discussion regarding the capabilities and limitations of the firm’s marketing and other concerns.

Campaigns

Taco Bell Billboard Dispenses Cheese

Taco Bell has created a billboard that will dispense cheese on food that individuals provide. The billboard is part of its promotion of the company’s new Nacho Cheese Naked Chicken...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

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