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Texting Seen as a Powerful Way to Connec…

Among the many forms of marketing communications, text messaging is increasingly viewed as an attractive option that will only gain in popularity in the coming years.

Sprinklr, Snaps Launch Agent Handoff Ser…

Sprinklr, which provides a social media management platform, has teamed up with Snaps to launch Agent Handoff, which helps brands with transitioning client conversations from chatbots to human agents. So...

Branch Acquires Attribution Platform

Deep-linking technology provider Branch has acquired TUNE’s mobile app attribution analytics platform, which it will merge into its existing technology. So reports MarTech Today.

Latest News

Among the many forms of marketing communications, text messaging is increasingly viewed as an attractive option that will only gain in popularity in the coming years.

Category: CMO Tech
Created on Saturday, 15 September 2018 13:14
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Sprinklr, which provides a social media management platform, has teamed up with Snaps to launch Agent Handoff, which helps brands with transitioning client conversations from chatbots to human agents. So reports MarTech Series.

Category: CMO Tech
Created on Saturday, 15 September 2018 13:01
Comment count: 0
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Deep-linking technology provider Branch has acquired TUNE’s mobile app attribution analytics platform, which it will merge into its existing technology. So reports MarTech Today.

Category: News
Created on Saturday, 15 September 2018 12:57
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Adobe Systems is reportedly in negotiations to buy privately held Marketo Inc., which provides cloud-based marketing software. So reports Reuters.

Category: News
Created on Saturday, 15 September 2018 12:54
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Donald Trump’s re-election campaign has already spent $8.6 million in digital advertising this year while candidates competing for the Senate in the mid-term election have spent $29.8 million. So reports Open Secrets.

Category: News
Created on Saturday, 15 September 2018 12:52
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News

Branch Acquires Attribution Platform

Deep-linking technology provider Branch has acquired TUNE’s mobile app attribution analytics platform, which it will merge into its existing technology. So reports MarTech Today.

CMO Tech

Texting Seen as a Powerful Way to Connec…

Among the many forms of marketing communications, text messaging is increasingly viewed as an attractive option that will only gain in popularity in the coming years.

CMO Challenges

Programmatic Advertising Shakes Off Crit…

The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.

Strategy

Retargeting Increasingly Viewed with Ske…

Many marketers view retargeting as a powerful strategy for converting prospects into clients, but some marketers are growing skeptical of the practice. One firm has even launched technology for replacing...

Campaigns

Delta Campaign Offers Passengers Free Wo…

Delta passengers who have flown into Los Angeles International Airport will now see a roadside digital billboard displaying the flight numbers of recent arrivals and offering a free opportunity to...

RFPs

Pizza Hut Reaches Out to Marketing Agenc…

Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according...

People

Under Armour Stock Drops on News of Exec…

Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company...

New Products

New Study Reveals Trends in Marketing Te…

Walker Sands conducted a study this fall with 335 U.S. marketers on the subject of marketing technology adoption.

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

I accept Policy from this site.
EU Cookie Directive plugin by www.channeldigital.co.uk