News

News (507)

Ad Growth Continues Despite Moderating in Q1

The growth of digital advertising usage volume and pricing slowed during the first quarter of this year, but digital advertising revenues are expected to grow 14% this year. So reports Marketing Dive.

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Spotify Launches Podcast Advertising

Spotify has launched podcast advertising that in some markets allows brands to target listeners based on the category of content they're listening to. So reports MarketingLand.

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Advertisers and Marketers Have Different Goals

Adobe’s Digital Trends report has found that advertisers are predominantly focused on short-term goals, including driving ROI, while marketers are focused on long-term initiatives such as loyalty and relationships. So reports netimperative.

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Amazon Kills Pinterest Competitor

Amazon.com has killed Spark, which was a two-year old social shopping app that sought to compete against Facebook, Instagram and Pinterest. So reports Yahoo! Finance.

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Software Market to Produce 15.4% Compounded Annual Growth

The global digital marketing software industry will grow at an all time high compounded annual rate of 15.4% by 2027, according a new report by Absolute Markets Insights.

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Nike Selling Video Gamers Virtual Shoes

Nike has started selling digital versions of its Jordan brand of sneakers to players of Downtown Drop, which is a videogame developed by Fortnite creator Epic Games. So reports Esquire

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Harley-Davidson Taps PSXDigital

Harley-Davidson has inducted PSXDigital into its Dealer Digital Certified Program and will use the firm’s artificial intelligence to help its dealers provide personalized services to customers.

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Heat Appears to Be Benefitting from Parent Deloitte Digital

Heat, which was acquired by Deloitte Digital in 2016, appears to be benefitting from its association with the larger company because the marketing unit has access to technology that is helping it quickly place advertisements. So reports AdAge.

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Rutgers Creates Graduate Program for Digital Marketing

Rutgers University has launched an online Master of Science in Digital Marketing program to help address growing demand for digital markets. So reports Yahoo Finance.

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Twitter Apologizes for Dropping Accounts Critical of China

Twitter says its efforts to curtail accounts engaged in platform manipulation, including spam and inauthentic behavior, resulted in the social media network inadvertently suspending legitimate accounts of civil rights activists and dissident writers. So reports the Digital Journal.

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