News

News (462)

Target Developing Invitation Only Third-Party Sales

Target is following in the footsteps of Walmart in providing third-party sales via its website, but in a unique twist, entrance to the platform is on an invitation-only basis. So reports CNBC.

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Consumers Okay with Ads Embedded in Emails

Two-thirds of survey respondents in a recent study said they would probably click on advertisements placed within marketing emails. So reports Forbes.

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DiscoverOrg Acquires Email Verify Firm NeverBounce

DiscoverOrg, which is a provider of B2B services, has acquired email verification and list-cleaning company NeverBounce which currently serves more than 100,000 customers. So reports GeekWire.

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Amazon Ranks Highest in Customer Privacy Survey

In a recent study, 48.3% of consumers believe Amazon is using their data responsibly, while only 26.6% said they feel the same way about Apple. So reports MediaPost.

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QVC Implementing Shoppable Content

QVC UK, which is a multiplatform retailer, has tapped commerce specialist Curalate to offer shoppable content on social media. So reports NetImperative.

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FTC Settles First Case Over Paid Reviews on Amazon

The FTC has settled its first case over paid reviews on Amazon.com. So reports CNET.

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Yext to Add 500 Jobs in Virginia

Yext, which is based primarily in New York, plans to add 500 people to its Rosslyn location in northern Virginia during the next five years. So reports Fredericksburg.com.

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Legislation Mandating Porn Filters on Phones Introduced

Chris Sevier, who has tried to marry his laptop as a way to protest same sex marriage, has convinced Kansas State Representative Rep. Randy Garber, a Republican, to introduce legislation that would require all phones sold in the state to have anti-porn filters. So reports The Kansas City Star.

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Welcome Emails Have Highest Open Rates

A new study by GetResponse has found that welcome emails, with an average open rate of 84.22% and an average click-through rate of 25.91%, have the highest engagement levels. So reports MarTech Advisor.

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AT&T Consolidates Programmatic Internally

AT&T has turned to its AppNexus Programmable Platform in-house advertising and analytics unit for programmatic advertising rather than continuing to use a variety of demand-side platforms (DSP). So reports PerformanceIn.  

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