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News (573)

Hyundai CMO Reveals 'Secret Sauce' for Super Bowl Ads

Hyundai’s new CMO, Angela Zepeda, is taking charge of running the company's 12th Super Bowl ad. So reports AdAge.

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Amazon Impacted By Seattle’s New Political Spending Restrictions

Seattle passed a bill on Monday that stops corporations and companies with significant foreign investment, like Amazon, from influencing their local elections. So reports CNBC.

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Elastic Taps Former CMO of the Year As Head Marketer

Elastic has named Veteran Sally Jenkins as Chief Marketing Officer. Jenkins was named CMO of the year in 2018 by the Silicon Valley Business Journal. So reports MarTech Advisor.

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Potential Ban of Nike’s Vaporfly Increasing Its Allure

Vaporfly a type of shoes made by Nike could potentially be banned for allegedly giving runners who use them an advantage over competitors. So reports U.S. News & World Report.

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TikTok Still Second-most Downloaded App, Despite U.S. Ban

Despite being blacklisted in 2019 by the U.S. Navy and Army, TikTok was the second most downloaded app of the year. So reports CNET.

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Oracle Snags CMO from Amazon Web Services

Ariel Kelman has been tapped as Oracle’s new CMO. Kelman joins Oracle from Amazon Web Services (AWS). So reports CNBC.

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Bed Bath & Beyond Pushes Campaign Sans a CMO

Bed Bath & Beyond will continue to promote its new campaign, “Wake Up Happy,” despite the absence of a chief marketing and brand officer. So reports Ad Age.

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Pepsico Veteran Named CEO of Mars Food

Rafael Narvaez has been named the global chief marketing, research and development officer for Mars Food. So reports The Drum.

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Dell CMO Offers Insights on Budget, Brand

The answer to budgeting correctly is not just about cutting spending, but also about “rightsizing.” So reports Marketing Week.

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Stitch Fix CMO Heading to Condé Nast

Deirdre Findlay, chief marketing officer at Stitch Fix, is leaving the company after a year and a half to join Condé Nast as CMO. So reports Forbes.

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