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News (479)

Consumers Value Shopping Through Social Media Networks

A new study from Bazaarvoice has found a 38% year-over-year increase in consumers who say they value the ability to discover new brands and make purchases directly through Facebook and Instagram. So reports Econsultancy.

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Credit Unions Struggle to Find Digital Marketers

Smaller credit unions are increasingly developing in-house digital marketing capabilities, but many of the smaller financial institutions say they have a tough time competing with larger firms for talent. So reports The Financial Brand.

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Advertisers Struggle with Programmatic Advertising

A majority of advertisers in a study by Advertiser Perceptions and Origami Logic say the difficulty of measuring and optimizing cross-channel digital advertising campaigns makes it hard to create efficient media plans. So reports MarTech Series.

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Advertisers Struggle with Programmatic Advertising

A majority of advertisers in a study by Advertiser Perceptions and Origami Logic say the difficulty of measuring and optimizing cross-channel digital advertising campaigns makes it hard to create efficient media plans. So reports MarTech Series.

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Marketers Shift Ad Spending from Google to Amazon.com

Marketers appear to be shifting advertising spending away from Google in favor of Amazon.com, with WPP LLC and Omnicon having recently done so. So reports Search Engine Land.

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Lush Pulls the Plug on Social Media

U.K. cosmetics company Lush says it will stop using certain social media platforms because it is tired of fighting with algorithms and having to pay to appear in news feeds. So reports TIME.

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Advertisers Launch UNext to Clean Up Industry

The handful of advertisers and other firms that have formed U7 have launched a new initiative to clean up advertising called UNext. So reports Campaign.

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Digital Advertising Spending to Increase 12% This Year

Digital advertising spending in the U.S. is expected to increase 12% this year and total $124 billion. So reports Media Post

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Acenture Acquisition Creates New Agency Model

Acenture has already demonstrated to c-level executives that it can use technology to improve business operations. With the recent acquisition of Droga5, it can provide cutting-edge creative marketing services, according to a column in Forbes.

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Most B2B Manufacturers Fall Short of Digital Marketing

In a recent Gartner study of digital performance, 62% of B2B manufacturing brands have received a below average rating. So reports Express Computer.

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