Campaigns

Campaigns (33)

Toyota to Costumers: ‘We Are Here for You’ Despite the Pandemic

‘We Are Here for You’ is the reassuring tone set by Toyota for its campaign amid the coronavirus. So reports The Drum.

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KFC Shelves 'Finger Lickin' Good' Slogan Due to Coronavirus Outbreak

KFC is accused of irresponsible advertising. Its recent ad, which launched a few weeks ago and is called the ‘piano,’ shows people licking their fingers while eating in public places. So reports Fox News.

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Serena Williams, Michael Jordan Featured in New Gatorade Campaign

PepsiCo is pulling back on some of its marketing spend in 2020, but it is sinking some serious cash into a campaign for its Gatorade brand. So reports The Drum.

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Cadillac’s New Campaign: Make Your Way

Cadillac revealed its new campaign, ‘Make Your Way,’ during The Oscars. It is Melissa Grady’s first big marketing campaign since taking over as Chief Marketing Officer of Cadillac in September of last year. So reports The Drum.

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Which Brands Won and Lost the Super Bowl Ad Sweepstakes?

For football fans, Super Bowl LIV has a clear winner (the Chiefs) and a clear loser (the 49ers). But, for many marketing executives who shelled out millions of dollars to advertise during the big game, the jury is still out.

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Kobe Bryant Death Causes Planters to Curtail Mr. Peanut Super Bowl Campaign

The shocking death of NBA legend Kobe Bryant, his daughter and seven others in a helicopter crash on Sunday is causing at least one brand to curtail some of its Super Bowl week advertising and marketing. So reports The Chicago Tribune.

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How Sly Stallone Leak Impacted Facebooks Super Bowl Ad

In December, Sylvester Stallone accidentally leaked information about Facebook’s secret Super Bowl spot, its first ever. So reports AdAge. The spot is designed to promoted Facebook Groups.

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Marketers Concerned Political Ads May Hurt Super Bowl Buzz

Deciding whether or not to run television ads during the Super Bowl is a major marketing decision for many brands. That’s why President Donald Trump’s $10 million Super Bowl advertising spend, and Democratic candidate Michael Bloomberg’s $10 million buy has some Super Bowl advertisers uneasy.

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Wendy’s Launches D&D-Style Videogame

In its latest marketing push, fast food chain Wendy’s has launched a videogame inspired by Dungeons & Dragons called Feast of Legends. So reports Digital Media Solutions.

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Fritos First Ad Campaign Since 1971 is Digital Only

Pepsico’s Fritos is rolling out its first creative campaign since 1971 and it will be digital only. So reports MobileMarketer.

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