CMO Challenges

CMO Challenges (84)

Brand Safety Concerns Persist as Big Players Take Action

Brand safety has been a persistent concern among marketers, with a handful of large companies having pulled their content off of Facebook and other platforms to avoid inadvertently having their names associated with inappropriate content.

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Election Meddling Fears Have Marketing Consequences

Concerns about meddling in the 2016 presidential election and potential inference in other elections continue to strengthen.

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Firms Continue to Battle Ad Fraud, But Are They Winning?

Just recently, two different reports were released with conflicting conclusions about the prevalence of ad fraud.

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Who Are the Biggest Winners in Digital Advertising?

A rising tide typically lifts all boats, but in the competitive and dog-eat-dog world of digital marketing, the powerful trend of industrywide growth is boosting results for some firms while leaving other shops struggling.

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Alphabet Faces Rocky Times

Alphabet stock recently dropped approximately 15% after the company announced disappointing revenues and earnings.

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Demand for Identity Resolution Tech Growing Rapidly

Identity resolution firms are gaining increased prominence as individuals use a larger number of digital devices and marketers seek new tools to provide customized, but scalable, content.

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Disruption Drives Agencies to Make Big Changes

As Alphabet, Facebook, Amazon.com and Microsoft continue to capture advertising marketing share, agencies are scrambling to protect their turf.

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Recession Fears Grow Among Digital Marketers

Growing fears of a recession, or at least a significant slowdown in economic growth, are causing some digital marketers to ponder how the industry will fare in the coming 12 to 18 months.

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Google Killed 2.3 Billion Bad Ads in 2018

Google says it took down 2.3 billion bad ads in 2018 that violated Alphabet’s policies, according to a Google blog post.

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Senator Warren Sparks Debate Over Tech Monopolies

Senator Elizabeth Warren’s pledge to break up some of the country’s largest technology firms if she is elected as president in 2020 has huge hurdles to cross. But, even if it fails to get implemented, it could go a long way in driving efforts to enact new regulations on digital giants.

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