CMO Challenges

CMO Challenges (88)

Rapid Pace of Acquisitions Continues Through the Summer

The summer months are often considered to be slow days for business, including the digital marketing industry, but the rapid pace of acquisitions hasn’t abated as firms continue to seek new ways to build their offerings or maintain their competitiveness.

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Facebook Settlement Sparks Mixed Reviews

The recent settlement that requires Facebook to dish out $5 billion to settle claims by the Federal Trade Commission (FTC) stemming from privacy violations and other alleged shortcomings has many saying the punishment doesn’t go far enough.

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CMOs Should Give Execs Marketing 'Guardrails'

Blunders, such as praising an airline employee in a viral video who dragged a passenger out of an aircraft and an inappropriate tongue-in-cheek tweet by Kenneth Cole regarding the political upheaval in Egypt in 2011, illustrate the need for CMOs to establish guardrails for the fellow C-level executives. So reports MarketingLand.

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Marketing Sinks Into Creative Rut

Brands should break out of a creative rut by shifting $19 billion earmarked for technology into creative efforts, which will boost return on investment, according to a new report from Forrester Research. So reports Marketing Dive.

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Brand Safety Concerns Persist as Big Players Take Action

Brand safety has been a persistent concern among marketers, with a handful of large companies having pulled their content off of Facebook and other platforms to avoid inadvertently having their names associated with inappropriate content.

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Election Meddling Fears Have Marketing Consequences

Concerns about meddling in the 2016 presidential election and potential inference in other elections continue to strengthen.

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Firms Continue to Battle Ad Fraud, But Are They Winning?

Just recently, two different reports were released with conflicting conclusions about the prevalence of ad fraud.

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Who Are the Biggest Winners in Digital Advertising?

A rising tide typically lifts all boats, but in the competitive and dog-eat-dog world of digital marketing, the powerful trend of industrywide growth is boosting results for some firms while leaving other shops struggling.

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Alphabet Faces Rocky Times

Alphabet stock recently dropped approximately 15% after the company announced disappointing revenues and earnings.

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Demand for Identity Resolution Tech Growing Rapidly

Identity resolution firms are gaining increased prominence as individuals use a larger number of digital devices and marketers seek new tools to provide customized, but scalable, content.

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