Strategy

Strategy (76)

Understanding the Link Between Human Nature and User Generated Content

Communities can be a powerful thing—and marketers should pay particular attention and make sure they incorporate communities into their strategies. So reports MarTech Advisor.

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What’s the Role of Today’s CMO?

Remaining relevant and future-proofing the CMO role requires extraordinary marketing, technical, and analytical skills in today’s environment. So reports Forbes.

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How CMOs Are Using Tech to Change In-Store Marketing

A recent survey of CMOs by eMarketer helped identify a number of trends that are on the minds of marketing professionals. So reports Business Insider.

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Emojis in Marketing: A Strategy to Humanize Your Campaigns

Marketers may want to make emojis a bigger part of their campaign strategies. So reports MarTech Advisor.

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Some Firms Tapping In-House Agencies for Super Bowl Ads, Events

Some of the country’s biggest brands turned to in-house creative for this year’s Super Bowl advertising and marketing campaigns. So reports DigiDay.

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TV Networks Ramp Up Efforts to Compete with Digital Advertising

Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.

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Targeting Gen Z Influences Household Purchases: Study

Rather than target household members that purchase consumer packaged goods (CPG), brands may be better off targeting Gen Z individuals who, according to a study by Snap and NCSolutions, have major influence with households. So reports MarketingDive.

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Guest Blogs and Backlinks Can Drive Web Traffic

Businesses can build web traffic by featuring guest bloggers who write relevant content and by asking web owners to provide “backlinks.” So reports Business2Community.

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What is the Best Time to Pitch Mobile Phone Ads?

In a recent study, 73% of Gen Z individuals (those 18 to 23) said they were most receptive to receiving advertisements on their mobile phones while in bed before going to sleep while Millennials, Gen X, and Baby Boomers were most likely to say they preferred to receive ads while watching television at home. So reports eMarketer.

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Seniors Overlooked, But Present Big Marketing Opportunity

Elderly Americans weren’t raised with the internet, but many are tech savvy and represent an attractive market for digital marketing.

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