APAC

APAC (105)

Tokyo Moves to Protect User from Tech Giants

Companies like Facebook, Google and Amazon will have stricter regulations with respect to the personal data of Japanese users. So reports the Nikkei Asian Review.

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Harley-Davidson Pushes 'Freedom' Narrative in Chinese Tour

Harley-Davidson celebrated its 115th anniversary last year by going on a 10-city tour of China. So reports Campaign Asia.

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Real Estate Ad Mocked Mercilessly, Removed After Ridicule

Sydney-based real estate agents LJ Hooker Bankstown posted a video advertisement for a four-bedroom Sydney suburban property that, after being labeled a “crazy suburban romantic spy thriller musical,” was taken down as it “missed the mark.” So reports Insider.

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Search Engines Top Friends and Family for Australian Consumers

The 2019 Salmat Marketing Report shows 49% of respondents prefer search engines to make recommendations, beating all other media outlets and suggestions from family and friends. So reports Marketing.

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Google’s Latest Ad Move May Signal Hopes to Gain Favor in China

Google has halted advertisements in China for websites that “review anti-censorship software,” which is a sign the company is looking to appease Beijing. So report’s The Financial Times.

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Shelley Elkins to Steer Jack Morton’s Creative Ship

Shelley Elkins will serve as Jack Morton’s new creative chief after being promoted from senior vice president, executive creative director. So reports Campaign Asia.

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Federal Budget Unfriendly for Marketing and Media Pros

Australia’s 2019 federal budget did little to help the marketing sector, short of a $60 million program for exporters. So reports Mumbrella.

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McDonald’s Marketing Prank Goes Awry in Australia

McDonald’s attempt at an “April Fools’ Day” joke angered consumers after the chain falsely claimed it was adding a new “McPickle” burger to its menu. So reports Fox News.

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Australian Online Ad Market Up 11.6% Last Year: Report

Last year, the Australian online advertising market jumped 11.6% to $8.8 billion, according to the IAB Australian Advertising Expenditure Report. So reports CMO from IDG.

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NZ, Australian Online Lender Nabs Emma Robinson for CMO

Emma Robinson, the former marketing head at ANZ, joined Prospa, an Australian online lending company. So report’s AdNews.

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