APAC

APAC (202)

IAB Offers Advice to Marketers in Pandemic Market

Australia’s Interactive Advertising Bureau has offered guidance to traditional brands during tough marketing conditions resulting from the COVID-19 global pandemic. So reports The Drum.

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Australian Ad Industry Very Worried About Employment Opportunities: Survey

An online survey sponsored by Ad News shows an enormous majority of advertising respondents—more than 91%— are worried for their jobs in the wake of the global health crisis. So reports Ad News.

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Clear Channel Unloads Chinese Arm, Looks to Cut Costs

Clear Channel sold its Chinese business for $253 million and announced additional cost-cutting measures as it grapples with virus-related obstacles. So reports City A.M.

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Facebook Takes Legal Action Against Ad 'Cloaking' Engineer in Bangkok

Facebook has filed a lawsuit against Basant Gajjar, a Bangkok-based engineer, whose company gives advertisers the ability to circumvent the social media giant’s ad filters. So reports Campaign Asia-Pacific.

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Australian Ad Market Was Rebounding Prior to Pandemic: Report

Data indicates advertising bookings in Australia were on the upswing in February prior to the COVID-19 pandemic. So reports AdNews.

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News Corp Suspends 60 Printed Papers as Ad Sales Dry Up

Rupert Murdoch's News Corp announced it will stop printing approximately 60 Australian regional papers as advertising revenues have evaporated in the post-COVID economy. So reports The Straits Times.

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Primal Transition to Work From Home Ahead of COVID-19 Curve

Digital marketing agency Primal has effectively moved its marketing operation out of the office as its entire Asia staff is now working from home. So reports Entrepreneur.

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PRWeek Coming Back in Asia: Haymarket

Haymarket Media is bringing back its specialist media publication PRWeek in Asia. So reports Campaign Asia-Pacific.

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Facebook’s New Rules Set to 'Bolster Discourse' in Australian Election

The social media habits of those taking out political ads in Australia will become more transparent under new Facebook regulations. So reports the Sydney Morning Herald.

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Australian Media Firms Bracing for Coronavirus Impact

Australian media companies are feeling the impact of coronavirus-driven business turmoil as companies are slashing marketing spending. So reports Ad News.

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