APAC

APAC (137)

SEMrush Taking Award’s Submissions, Event Planned for November

Following last year’s first-ever SEMrush awards, the platform is now taking nominations for this year’s AU Search Awards, which is set to celebrate online marketing teams and campaigns at a ceremony in November. So reports CSO from IDG.

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Aussie Marketers Struggle with ROI When Using Location Data

According to information from Blis, 68% of Australia’s marketing executives reported they have trouble showing a return on investment (ROI) when compiling and using location data. So reports MarTechSeries.

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Indians with $300B in Spending Power Want Ads in Regional Languages

A new report shows 230 million Indian internet users, with $300 billion in annual spending power, prefer consuming their online content in Indian languages. So reports Your Story.

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Brand Silence as Hong Kong Erupts is Curious, Concerning: Opinion

As protestors flood the streets of Hong Kong, large brands have largely chosen not to take sides, despite generally trying to align themselves with the needs of consumers. So reads a Campaign Asia-Pacific editorial.

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9-in-10 Aussie Youth 'Care About What a Brand Stands For’: Survey

A wide-ranging survey from Amplify shows 90% of 18-30 year olds in Australia “care about what a brand stands for.” So reports Branding in Asia.

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ACCC Concerned About Facebook, Google Ad 'Dominance'

The Australian Competition and Consumer Commission (ACCC) lambasted media giants Google and Facebook for their digital media “dominance” and has issued 23 recommendations for government consideration. So reports Campaign.

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Anti-Japanese Marketing Takes Korea by Storm in Wake of Disputes

Rifts over Japan’s import restrictions of Korean goods and land claims have spilled over into the marketing industry as some are offering discounts to those who boycott or cancel trips to the island nation. So reports The Korea Times.

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Havas Worldwide Ad Nets Apology for Racial Undertones

Actor Dennis Chew, a Chinese man, is at the center of a controversial Havas Worldwide advertisement where he portrayed a number of different characters including one in “brownface.” So reports CNN.

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Near Looks to Strengthen Australian Offerings with New Funding

Near, a martech and data company backed by Telstra, raised $100 million in Series D funding from Greater Pacific Capital. So reports Which-50.

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Carnival Australia's Top Marketing Director Leaving

Jayne Andrews, Carnival Cruise Line Australia’s director of marketing, is leaving in August to explore new professional endeavors. So reports CMO from IDG.

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