CMO Tech

CMO Tech (151)

Chatbots Struggle with Negative Press Coverage

Early last year, Kia disclosed that its use of a Facebook chatbot had produced impressive results from among visitors of the company’s more than 800 websites.

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Heavyweight Media Firms Jump on Ad-Supported Video Bandwagon

Adviser supported video on demand, or AVOD, is typically bypassed by certain media consumers who instead favor subscription-supported streaming services such as Netflix or Amazon Prime video.

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Blockchain Interest Heats Up

Interest in blockchain advertising networks appears to be growing with the use of the Brave browser rapidly increasing and one major technology platform recently going live.

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AI Advocates Rally Behind the Tech for 2019

Artificial intelligence (AI) advocates say 2019 could be a milestone year for the advancement of the technology in the digital marketing industry.

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Streaming Audio Advertising Could Be Nearing an Inflexion Point

Audio advertising on platforms such as Pandora, Spotify, iHeartRadio and streaming services for traditional AM and FM radio holds much promise as an avenue for brands to reach potential customers.

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Disney Taps Google for Cross Platform Ads

Disney has decided to move its digital video advertising to Google Ad Manager, which will push content on the web, in mobile apps and through connected TV. So reports Mobile Marketing Magazine.

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How Blockchain Will Change Digital Marketing

Blockchain will eventually result in smart contracts that will entail individuals specifying how much information they are willing to share with advertisers in exchange for advertisers paying for the information and paying to display content. So reports Forbes.

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Investors Weigh In On Facebook Woes

Facebook’s mounting problems have bogged down the performance of its stock and have prompted investors to weigh in on the future of the company.

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GM Experimented with Mining Data on Drivers’ Destinations, Music Choices

Last year, General Motors operated a program that gathered data regarding drivers’ selection of radio stations, volume settings when listening to music and what businesses individuals drove their cars to. So reports The Verge.

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Toyota Taps Blockchain to Curtail Advertising Fraud

Toyota has decided to extend its relationship with blockchain advertising analytics firm Lucidity after a trial period increased visits to the auto manufacturer’s website by 21%. So reports Cointelegraph.

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