CMO Tech

CMO Tech (165)

TV Attracts New Tech After Dethroning Display Ads

As recently as 2016, desktop display advertising captured the lion’s share of paid digital content. However, last year connected TV and mobile devices became the top dogs among marketers.


Google’s New Custom Templates Simplify Web Marketing

Google has launched Custom Templates that seek to makes it easier for marketers to perform analytics and make changes to their websites without having to do coding. So reports MarTech Series.


Shoppers Embrace Voice Devices for Product Searches

A survey of more than 4,500 shoppers in eight countries by Episerver has found that the number of individuals that use voice-assisted devices, such as Amazon Echo and Google Home, has increased 83% year over year, but only 17% of respondents say they use the devices to make purchases at least once a month. So reports Econsultancy.


Google to Enhance Privacy Protection on Chrome Browser

Google has announced it will enhance its Chrome browser to make it easier to distinguish between first-party tracking cookies and cookies from third-parties, or those cookies that track activities across websites. So reports TechCrunch.


NBCUniversal Tests Shoppable TV

An experiment by NBCUniversal that involved placing QR codes on commercials during the “TODAY” show resulted in thousands of scans and sales. So reports


Brands Expect to Increase Video Advertising

The average expected allocation to video marketing per brand in 2019 is $18 million, with $9.3 million expected to be allocated to original content, according to the “Digital Content NewFronts: 2019 Video Ad Spend Report” by IAB Research. So reports TV Technology.


Firms Launch Ad Blocking Work-Around Technology

Linius Technologies has teamed up with Hemisphere to create technology that embeds advertisements within the same data that transmits videos, thereby making the content immune to ad blockers. So reports ClickZ.


LogoBar Launches Viewer-Friendly Video Ads

LogoBar has launched technology that embeds companies’ logos or product information within videos to provide advertising that is less intrusive than other forms of promotional content. So reports InnovationMap.


Vendors Launch New Services as Brands Emphasize Video Content

Industry researchers are continuing to produce more data that underscores the value of video advertising at a time when brands are increasingly eyeing video as an attractive channel for marketing.


Most Digital Advertisers Also Use SEO

According to data in a WordStream report, 79% of digital advertisers are also using SEO as part of their marketing programs. So reports Search Engine Journal


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