CMO Tech

CMO Tech (157)

Vendors Launch New Services as Brands Emphasize Video Content

Industry researchers are continuing to produce more data that underscores the value of video advertising at a time when brands are increasingly eyeing video as an attractive channel for marketing.

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Most Digital Advertisers Also Use SEO

According to data in a WordStream report, 79% of digital advertisers are also using SEO as part of their marketing programs. So reports Search Engine Journal

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Computer-generated Influencers Come with Risks

Virtual influencers, including Lil Miquela, are growing in popularity faster than their human counterparts and may be easy to mold for marketing purposes. However, they present their own unique risks to brands. So reports Marketing Week.

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Top Trends in SEO Marketing

Content will continue to be king in SEO marketing while mobile apps and local search engines will become more important. So reports YourStory.

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Pot Marketers Rush to Build Tech Capabilities

HiFyre, which is a digital product studio, recently built an e-commerce platform for cannabis retailer Fire & Flower for use by customers in Canada.

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Understanding the Appeal of Augmented Reality

Augmented reality (AR) is growing in popularity for marketing because consumers are increasingly seeking interactive and personalized content and AR content is easy for consumers to share. So reports Media Post.

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Chatbots Struggle with Negative Press Coverage

Early last year, Kia disclosed that its use of a Facebook chatbot had produced impressive results from among visitors of the company’s more than 800 websites.

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Heavyweight Media Firms Jump on Ad-Supported Video Bandwagon

Adviser supported video on demand, or AVOD, is typically bypassed by certain media consumers who instead favor subscription-supported streaming services such as Netflix or Amazon Prime video.

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Blockchain Interest Heats Up

Interest in blockchain advertising networks appears to be growing with the use of the Brave browser rapidly increasing and one major technology platform recently going live.

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AI Advocates Rally Behind the Tech for 2019

Artificial intelligence (AI) advocates say 2019 could be a milestone year for the advancement of the technology in the digital marketing industry.

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