CMO Tech

CMO Tech (183)

Using VR to Gain an Edge in Customer Experience

Harnessing the power of Virtual Reality means helping businesses achieve their goals and provide customers with new attractions. So reports MarTech Advisor.

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Marketers That Use Customers’ Personal Data May Pay a Price

Using customers’ data may come at a price. That’s according to new research that finds 6 in 10 consumers say they’re “less inclined to use a product if their data is used for any purpose,” according to a recent article from CMO.

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Data: the Fuel That Drives Critical Marketing, Biz Decisions

Noam Harel, CMO of Cleo, offers some insight into how to collect, corroborate and organize your data. She authored a recent post in Forbes.

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How CMOs Can Help Their Team Work from Home Effectively

With large portions of the country effectively on lockdown and “social distancing” suddenly part of the public’s lexicon, there are huge swaths of the workforce now working from home. That may not be easy for some.

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What Should Marketers Take Away from the Clearview AI Debate?

Clearview AI recently devised a facial recognition app that is causing a lot of consternation among privacy advocates and discussion among some marketers. Critics of the app said it’s the end of privacy as we know it. At the same time, marketers should take note of the possibilities and dangers the app poses for the marketing industry.

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Love Them or Hate Them, Banner Ads Turn 25

Depending on whom you talk to, banner ads are either dying or enjoying strong resurgence as the marketing tool, which is often criticized as being overly intrusive, turns 25.

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Synup Hires Data Scientist to Advance AI Capabilities

Synup has hired Vasu Sundarababu as head of data science to expand the artificial intelligence that the firm uses for predictive analytics as part of its intent marketing services. So reports MartechSeries.

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Privacy Concerns Require New Performance Measurement Techniques

With increased privacy developments, including anti-tracking technology, marketers need to embrace new techniques for measuring engagement and other performance metrics. So reports PerformanceIN.

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Google Eases Analysis of Conversion Data

Google Ads has previously provided conversion data linked to the date an ad was initially viewed rather than based on the date a sale was made. However, Google has upgraded the technology to provide additional details. So reports JumpFly.

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Top Digital Marketing Mistakes Identified

Failing to establish goals, not identifying target audiences, neglecting existing customers, not optimizing content for smartphones and failing to analyze data are some of the biggest digital marketing mistakes. So reports Foreign Policy.

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