Strategy

Communities can be a powerful thing—and marketers should pay particular attention and make sure they incorporate communities into their strategies. So reports MarTech Advisor.

Sunday, 16 February 2020
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Campaigns

Cadillac revealed its new campaign, ‘Make Your Way,’ during The Oscars. It is Melissa Grady’s first big marketing campaign since taking over as Chief Marketing Officer of Cadillac in September of last year. So reports The Drum.

Sunday, 16 February 2020
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CMO Tech

Clearview AI recently devised a facial recognition app that is causing a lot of consternation among privacy advocates and discussion among some marketers. Critics of the app said it’s the end of privacy as we know it. At the same time, marketers should take note of the possibilities and dangers the app poses for the marketing industry.

Tuesday, 28 January 2020
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CMO Challenges

At just 3.5 years, CMOs have the shortest tenure in the c-suite, according a recent report by Korn Ferry. Against this backdrop, CMOs are facing a host of challenges, ranging from staffing to technology to budgets.

Sunday, 16 February 2020
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News

The world’s number one telecom supplier and number two phone supplier has been charged with racketeering and theft of trade secrets. So reports MSN.

Sunday, 16 February 2020
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