Strategy

WWD recently published an article that outlined the “Dos and (Many) Don’ts” of marketing during the worldwide coronavirus outbreak.

Tuesday, 24 March 2020
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Campaigns

‘We Are Here for You’ is the reassuring tone set by Toyota for its campaign amid the coronavirus. So reports The Drum.

Tuesday, 07 April 2020
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CMO Tech

Harnessing the power of Virtual Reality means helping businesses achieve their goals and provide customers with new attractions. So reports MarTech Advisor.

Tuesday, 07 April 2020
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CMO Challenges

The CMO role has been in flux for some time with some eliminating it altogether, other splitting the responsibilities up among new and existing executive leaders, while some organizations are evolving the role. The coronavirus pandemic and its aftermath will undoubtedly change it even further.

Tuesday, 07 April 2020
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News

Why would human interaction always have an advantage over AI technology? Humans can detect positive and negative sentiment. So reports MarketingTech.

Tuesday, 07 April 2020
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