Personalized marketing and even hyper-personalized marketing have become dominant buzzwords among many brands, but some industry watchers are questioning the merits of pitching content that is targeted to individuals’ unique interests.
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according to sources familiar with the matter. So reports AdAge.
Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company. So reports MarketWatch.
Target is following in the footsteps of Walmart in providing third-party sales via its website, but in a unique twist, entrance to the platform is on an invitation-only basis. So reports CNBC.
- Most read