As the politicization of the coronavirus continues, the use of masks has become a surprisingly controversial issue. This creates a unique set of challenge for organizations, and marketing professionals. Firms need to carefully consider how to explain the safety measures they’re taking and any new policies related to COVID-19. That’s because what in normal times would fall into the realm of just public safety, now has a tricky marketing component. At the same time, firms have to also avoid letting public pressure dictate what is best for the safety of its customers.

Saturday, 20 June 2020
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‘We Are Here for You’ is the reassuring tone set by Toyota for its campaign amid the coronavirus. So reports The Drum.

Tuesday, 07 April 2020
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CMO Tech

CMO Challenges

With the pandemic hitting many companies hard, marketing organizations have to figure out how to navigate amid shrinking budgets and lowered headcounts. So reports CMS Wire.

Tuesday, 28 July 2020
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CMOs may soon have more competition when it comes to influence with the CEO. The Chief Communications Officer (CCO) add just as much value and therefore deserve increased influence, according to a recent column in PR News Online penned by Charles Harley, president of Carolina Content & Media Relations.

Tuesday, 28 July 2020
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