Personalized marketing and even hyper-personalized marketing have become dominant buzzwords among many brands, but some industry watchers are questioning the merits of pitching content that is targeted to individuals’ unique interests.
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and has been suffering from flat sales, has asked creative agencies to submit marketing ideas, according to sources familiar with the matter. So reports AdAge.
Under Armour’s stock price dropped 3.9% in premarket trading last week in response to news that Digital Officer Robin Thurston and Chief Merchandising Officer Harry Stafford are leaving the company. So reports MarketWatch.
A study conducted in January by Salsify has found that consumers want three to five images and as many as five videos when viewing products online, which is approximately twice the amount of content that they preferred just three years. So reports Marketing Land.
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