The appeal of artificial intelligence, virtual reality, big data and other cutting edge technologies can cause digital marketers to overlook the importance of building landing pages, but new products are being created that could change that perception.
Philip Morris International has canceled a global social media campaign for its heated tobacco device in response to Reuters inquiring about the company using young influencers, including a 21-year old woman in Russia. So reports Business Day.
A survey of more than 4,500 shoppers in eight countries by Episerver has found that the number of individuals that use voice-assisted devices, such as Amazon Echo and Google Home, has increased 83% year over year, but only 17% of respondents say they use the devices to make purchases at least once a month. So reports Econsultancy.
A rising tide typically lifts all boats, but in the competitive and dog-eat-dog world of digital marketing, the powerful trend of industrywide growth is boosting results for some firms while leaving other shops struggling.
Acquia, which provides open source content management technology, has acquired Mautic, which claims to be the creator of the world’s only open source marketing automation and campaign management platform. So reports MarTechSeries.
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