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Consumers Call for More Diversity in Advertisements: Survey

Saturday, Sep 22 2018
APAC
Written by  CMO Tech News

According to a survey of 1000 Australians, more than two out of every three consumers want to see more diversity in advertisements. So reports 3AW.

Consumers said more variety in age, body type, sexuality, gender and ethnicity were among the static characteristics. One expert cited in the article says the survey shows Australians are unhappy with their representation and yearn to relate more with those representing brands and products.

Read the full article from 3AW.

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