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BP Campaign Seeks to Make Buying Gas Fun

Saturday, Jan 21 2017
Campaigns
Written by  CMO Tech News

BP is attempting to make pumping gas fun at its self-serve islands with Miles, the company's first-ever personality pump. So reports The Apoka Voice.

Miles will allow customers to play music trivia, select music to listen to through Pandora, and post e-cards to Facebook while filling up their tanks. The service was first rolled out in Chicago and New York metro areas in November and will be introduced to other markets in the coming months.

Read the full article from The Apoka Voice.

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