At the same time, there are over 2000 marketing technology vendors and determining which products will create an efficient infrastructure is one of the biggest challenges for chief marketing officers.
Estimated reading time: 0 minutes, 24 seconds
Complexity of Marketing Technology is Ballooning Rapidly
- Sunday, Feb 07 2016
- CMO Challenges
- Written by CMO Tech News
The days of businesses buying standalone applications to address issues specific to individual channels, such as email or call centers, have rapidly given way to applications that seek to combine data and enterprises now typically have 17 different tools in their marketing stack. So reports MarTech Advisor.