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The days of businesses buying standalone applications to address issues specific to individual channels, such as email or call centers, have rapidly given way to applications that seek to combine data and enterprises now typically have 17 different tools in their marketing stack. So reports MarTech Advisor.

At the same time, there are over 2000 marketing technology vendors and determining which products will create an efficient infrastructure is one of the biggest challenges for chief marketing officers.

Read the full article from MarTech Advisor.

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