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Google, Yahoo Execs Debate Ad Blocking Merits with Shine CMO

Sunday, Feb 28 2016
CMO Challenges
Written by  CMO Tech News

Roi Carthy, who is the chief marketing officer of ad blocking company Shine Technologies, recently opined that his company’s services were the equivalent of a nuclear weapon facing the advertising industry. So reports NBC.

The comment, made during the Mobile World Congress, followed comments from speakers from Google and Yahoo, who said Shine is punishing both good and bad advertisers.

Read the full article from NBC.

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