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Most chief marketing officers place too little emphasis on hiring operations employees and instead focus on hiring people for highly visible functions, including public relations and managing campaigns, says Chris Brubaker, the CMO of marketing software company SLI Systems. So reports CMO.

Unfortunately, many firms need to strengthen their operations team so that they can better respond to technology challenges such as the need to share Salesforce data with other software programs.

Read the full article from CMO.

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