Estimated reading time: 0 minutes, 20 seconds

A recent study by media consultant ID Comms has found that 41% of marketers believe they are using media technology “ineffectively” or “completely ineffectively” while only 15% say they are using it “effectively.” None say they are using it “very effectively.” So reports MediaPost.

Brands that don’t fully understand their technology may be overly dependent on their agencies for strategy and solutions.

Read the full article from MediaPost.

Read 1243 times
Rate this item
(0 votes)

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline