It is the first time that budgets declined since 2014 but spending is expected to rebound next year.
Estimated reading time: 0 minutes, 14 seconds
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Estimated reading time: 0 minutes, 14 seconds
Marketing budgets declined from 11.2% of company revenue to 10.5% this year, according to a survey of chief marketing officers by Gartner. So reports Destination CRM.
It is the first time that budgets declined since 2014 but spending is expected to rebound next year.