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Digital Marketing Required for Responsive Product Development

Sunday, Oct 29 2017
CMO Tech
Written by  CMO Tech News

Digital marketing capabilities are increasingly important with brands seeking to gain a competitive edge by being responsive to customers’ feedback and changing preferences for product offerings, services, and packaging. So reports MediaPost.

Yet, a recent survey found that only 16% of senior marketers think their organizations are “extremely responsive.”

Read the full article from MediaPost.

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