The average amount of spending per brand was at $12.1 million in 2017 and $14.2 million in 2018.
Read the full article from TV Technology.
Estimated reading time: 0 minutes, 18 seconds
Brands Expect to Increase Video Advertising
The average expected allocation to video marketing per brand in 2019 is $18 million, with $9.3 million expected to be allocated to original content, according to the “Digital Content NewFronts: 2019 Video Ad Spend Report” by IAB Research. So reports TV Technology.
Most Read
-
-
Nov 01 2023
-
Written by CMO Tech News
A $4 million advertising campaign backed by San Francisco business…
-
-
-
Dec 08 2023
-
Written by CMO Tech News
The global ad market will continue its recovery next year,…
-
-
-
Nov 30 2023
-
Written by CMO Tech News
Women’s clothing company Z Supply has made separate appointments for…
-
-
-
Nov 30 2023
-
Written by CMO Tech News
Nike has announced former longtime executive Nicole Hubbard Graham as…
-