The study by professors at North-western University and Seattle University concluded that advertisements that offer to meet competitors’ prices or report rankings on Amazon or from traditional publishers received the highest results. However, consumers were more skeptical of campaigns that used paid actors or celebrities.
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Consumers Really Do Trust Advertising
- Sunday, Aug 06 2017
- Written by CMO Tech News
Researchers were recently surprised when their study concluded that many consumers view online advertising as “credible,” “fair,” and “good.” So reports the Business Standard.