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Levi’s Brand Prez Out Amid Flap Over COVID-19 Views
Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post. Read more...
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Written by CMO Tech News

Why Is Balenciaga Suing Its Ad Campaign Producers?
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Written by CMO Tech News

Taco Bell Billboard Dispenses Cheese
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RFPs
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Written by CMO Tech News

Pizza Hut Reaches Out to Marketing Agencies
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Pizza Hut Reaches Out to Marketing Agencies
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Readers Prefer Paper: Study

Friday, Oct 06 2017

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Written by CMO Tech News

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In a new worldwide study, research firm Toluna has found that 72% of survey respondents prefer printed books while only 9% prefer e-books. So reports Printing Impressions.

The study was funded by Two Sides, which seeks to take a balanced approach to educating the general public on why print and paper is a versatile and sustainable medium.

Read the full article from Printing Impressions.

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