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Approximately 25% of abandoned online shopping carts occur because shoppers don’t want to pay shipping fees or because they think the fees are excessive, according to a recent survey by Metrical and Skava. So reports MediaPost.

Another study by Campaigner found that offering free shipping is the leading turnaround method in cart abandonment.  

Read the full article from MediaPost.

Last modified on Friday, 25 January 2019
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