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AT&T Consolidates Programmatic Internally

AT&T has turned to its AppNexus Programmable Platform in-house advertising and analytics unit for programmatic advertising rather than continuing to use a variety of demand-side platforms (DSP). So reports PerformanceIn.  

AT&T, which is one of the largest advertisers in the world, acquired AppNexus last year.

Read the full article from PerformanceIn.

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