Estimated reading time: 0 minutes, 16 seconds

AT&T has turned to its AppNexus Programmable Platform in-house advertising and analytics unit for programmatic advertising rather than continuing to use a variety of demand-side platforms (DSP). So reports PerformanceIn.  

AT&T, which is one of the largest advertisers in the world, acquired AppNexus last year.

Read the full article from PerformanceIn.

Read 74 times
Rate this item
(0 votes)

Visit other PMG Sites:

Template Settings


For each color, the params below will give default values
Tomato Green Blue Cyan Dark_Red Dark_Blue


Background Color
Text Color


Background Color


Select menu
Google Font
Body Font-size
Body Font-family
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline