AT&T, which is one of the largest advertisers in the world, acquired AppNexus last year.
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AT&T Consolidates Programmatic Internally
- Saturday, Feb 23 2019
- Written by CMO Tech News
AT&T has turned to its AppNexus Programmable Platform in-house advertising and analytics unit for programmatic advertising rather than continuing to use a variety of demand-side platforms (DSP). So reports PerformanceIn.