Estimated reading time: 0 minutes, 18 seconds

Mobile Advertising Dominates in the UK

Mobile phone marketing accounted for 51% of digital marketing spending last year in the United Kingdom compared to only 45% in 2017, according to the annual Digital AdSpend Study from the IAB UK and PwC. So reports MediaPost.

It’s the first year that spending on mobile phone advertising represented a majority of expenditures for digital marketing.

Read the full article from MediaPost.

Read 2251 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.