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Marketers Still Clinging to Popular Social Media Myths

Saturday, Oct 01 2016
Strategy
Written by  CMO Tech News

Marketers no longer view social media as a fad, but still believe in many myths, including valuing the number of followers rather than the quality of followers and believing that paid advertising is the only way to gain visibility. So reports Forbes.

Marketers also mistakenly spread themselves too thin by using too many social media sites, failing to use hashtags properly, and not investing enough time and money into developing the channel.

Read the full article from Forbes.

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