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Consortium Warns of the Dangers of Ignoring Advertising, Planning Major Push

A swath of Australian media owners has joined up to rally marketers and push the importance of advertising. So reports afaqs.

business 2082639 1280ACE Radio, Australian Radio Network, News Corp Australia, and West Media are among those that will publish ads aimed at creating a "fear of missing out" in their “Advertise or Die” campaign. The campaign will include evolutions in creative messaging and a “high-profile celebrity who understands the value of advertising.” It will launch shortly.

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