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'A Period of Reckoning' for Indian News Aggregators

After years of venture capital funding, endorsements from big names and aggressive customer acquisition initiatives, Indian news aggregators are facing “a period of reckoning.” So reports NiemanLab.

bad 157437 1280A contributing factor is disappointing digital advertising returns, as is competing apps like ShareChat and TikTok and users shifting to video. Further, the aggregators are also competing with the companies fueling their operations--the news suppliers themselves. In hopes of turning it around, some companies are experimenting with new revenue streams such as selling financial services.

Read the full article from NeimanLab.

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