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LinkNYC Kiosks Fall Short of Revenue Expectations
- Saturday, 11 May 2019
![LinkNYC Kiosks Fall Short of Revenue Expectations](/media/k2/items/cache/4fbf12f7fd2288d3f274c68fe16a94f2_Generic.jpg)
Revenues from the approximately 1,800 LinkNYC Kiosks in New York City that provide electronic billboards and free digital services, such as USB device charging and local telephone calls, have missed their revenues goals by $21 million from 2015 to present. So reports the Gotham Gazette.
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Unilever Rolls Out Blockchain-Based Campaign in Japan
- Saturday, 13 April 2019
![Unilever Rolls Out Blockchain-Based Campaign in Japan](/media/k2/items/cache/8f465ff8a390896d2db03a2f6dfc1b4e_Generic.jpg)
Advertising technology firm EnvisionX and Japanese advertising agency ADK have teamed up to launch a blockchain-based campaign on behalf of the Japanese arm of consumer brand company Unilever. So reports MarTech Series.
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Brands Moving Advertising to Privatized Networks
- Saturday, 16 March 2019
![Brands Moving Advertising to Privatized Networks](/media/k2/items/cache/e8658cb4a1b6dba2ad4d07e8c6d174b9_Generic.jpg)
A MediaRadar study has found that approximately one-third of brands reduced programmatic ad purchasing last year, with EBay and Nestle making 66% and 57% reductions, respectively. So reports AdWeek.
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