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Nissan Promotes Witherspoon to U.S. CMO

Nissan has promoted Allyson Witherspoon to U.S. chief marketing officer, effective Nov. 1. So reports Marketing Daily.

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Privacy Concerns Require New Performance Measurement Techniques

With increased privacy developments, including anti-tracking technology, marketers need to embrace new techniques for measuring engagement and other performance metrics. So reports PerformanceIN.

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Hilliard Lyons Exec to Join Start-Up Agency

Nick Papachristou is leaving his position as head of marketing at Hilliard Lyons to lead PriceWebbers’ new PW Financial Services marketing division. So reports Louisville Business First.

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