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Poor Ad Placement Can Cause Customer Defections

Saturday, Nov 16 2019
CMO Challenges
Written by  CMO Tech News Staff
Poor Ad Placement Can Cause Customer Defections

Of the 82% of U.S. consumers that find it annoying when ads appear next to low quality content, 62% say they will stop buying from brands that have committed the mistake, according to a recent ISA study. So reports ISA Insider.

At the same time, only 37% of brands and marketers say they are responsible for brand safety.

Read the full post from ISA Insider.

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