Estimated reading time: 0 minutes, 18 seconds

Of the 82% of U.S. consumers that find it annoying when ads appear next to low quality content, 62% say they will stop buying from brands that have committed the mistake, according to a recent ISA study. So reports ISA Insider.

At the same time, only 37% of brands and marketers say they are responsible for brand safety.

Read the full post from ISA Insider.

Read 277 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline