They are:
- Becoming an expert of your own craft
- Exceling in cross-functional work
- Building and leading a winning team
- Wearing two hats
These four things can help earn you the title of CMO. It is important to go above and beyond your job title, know and understand the basic level of your job, know what questions to ask, and understand why a specific campaign succeeded. These are the makings of getting that promotion.
Hiring, continually motivating, retaining and promoting individuals will help you build a formidable team that will help you earn the title. Being a team player will also help you. It’s important to be seen as someone who is able to navigate the organization and be a trusted partner in the success of customer, finance and sales. Making sure that the team has the necessary resources and acting like you already have the part will also help in securing that promotion.
