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Privacy Concerns Require New Performance Measurement Techniques

With increased privacy developments, including anti-tracking technology, marketers need to embrace new techniques for measuring engagement and other performance metrics. So reports PerformanceIN.

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Hilliard Lyons Exec to Join Start-Up Agency

Nick Papachristou is leaving his position as head of marketing at Hilliard Lyons to lead PriceWebbers’ new PW Financial Services marketing division. So reports Louisville Business First.

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CCA Launches Digital Advertising Network at Silicon Valley Airport

Clear Channel Airports is bringing its out-of-home integrated suite of displays, audience planning and measurement services to the Norman Y. Mineta San Jose International Airport. So reports MarTechSeries.

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