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Retail CIOs Working More Closely with Marketers

Wednesday, Feb 10 2016
News
Written by  CMO Tech News

A new management style is emerging that includes having retail CIOs working more closely with marketing officers to win, serve, and retain customers. So reports ChannelWorld.

The shift is a move away from CIOs being focused primarily on “keeping the lights on functions” such as guarding against cyberattacks and other tasks that ensure that existing IT resources function properly.

Read the full article from ChannelWorld.

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