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Pepsi Beefs Up Digital Marketing at Super Bowl

Wednesday, Feb 10 2016

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Written by CMO Tech News

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PepsiCo, which is considered by some to be the king of Super Bowl advertising, plans to allocate 40% of its marketing for the event on digital initiatives, says Ram Krishnan, CMO for PepsiCo’s Frito-Lay brand. So reports AdWeek.

The allocation to digital initiatives reflects the growing amount of time that consumers spend online, he says.

Read the full article from AdWeek.

Read 3573 times

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