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Pepsi Beefs Up Digital Marketing at Super Bowl

Wednesday, Feb 10 2016

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Written by CMO Tech News

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PepsiCo, which is considered by some to be the king of Super Bowl advertising, plans to allocate 40% of its marketing for the event on digital initiatives, says Ram Krishnan, CMO for PepsiCo’s Frito-Lay brand. So reports AdWeek.

The allocation to digital initiatives reflects the growing amount of time that consumers spend online, he says.

Read the full article from AdWeek.

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