Marketers also struggle with explaining their operations to other departments, embracing digital communications as a primary channel, and meeting growing customer expectations.
Estimated reading time: 0 minutes, 19 seconds
Estimated reading time: 0 minutes, 19 seconds
Proving the value of marketing, finding marketers with technology skills, and creating new ways to collaborate with other departments are just a few of the issues that keep chief marketing officers up at night. So reports CIO.
Marketers also struggle with explaining their operations to other departments, embracing digital communications as a primary channel, and meeting growing customer expectations.