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Burger King Taps Celebrities for Training Videos

Burger King is seeking to leverage its training videos as marketing tools and has tapped Snoop Dogg and Charo to star in the campaign, which reportedly received substantial support from the company’s CMO, Eric Hirschorn. So reports Creativity-Online.

The campaign features TV spots and coincides with the company’s addition of hot dogs to its menu.

Read the full article from Creativity-Online.

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