Estimated reading time: 0 minutes, 16 seconds

Mergers of Traditional Marketers and Digital Firms Gaining Steam

Deloitte Digital’s recent acquisition of San Francisco-based advertising firm Heat and Capagemini’s acquisition of Fahrenheit 212 illustrates how marketers are aggressively working to expand their capabilities. So reports Fortune.

For Paris-based Capagemini, the acquisition brings high-profile clients with Fahrenhiet’s customer roster including Coca-Cola, Marriott, and Citi.

Read the full article from Fortune.

Read 3026 times
Rate this item
(0 votes)

Visit other PMG Sites: