Over the years, Greenberg transformed R/GA into a digital marketer, while Hayes headed marketing at American Express for 20 years and Ries published 11 best-selling books.
Estimated reading time: 0 minutes, 21 seconds
Estimated reading time: 0 minutes, 21 seconds
The New York chapter of the American Marketing Association will induct former American Express CMO John Hayes, R/GA Founder Bob Greenberg, and Ad Age Columnist and Strategist Al Ries into the Marketing Hall of Fame. So reports AdAge.
Over the years, Greenberg transformed R/GA into a digital marketer, while Hayes headed marketing at American Express for 20 years and Ries published 11 best-selling books.