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Mergers of Traditional Marketers and Digital Firms Gaining Steam

Sunday, Mar 13 2016

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Written by CMO Tech News

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Deloitte Digital’s recent acquisition of San Francisco-based advertising firm Heat and Capagemini’s acquisition of Fahrenheit 212 illustrates how marketers are aggressively working to expand their capabilities. So reports Fortune.

For Paris-based Capagemini, the acquisition brings high-profile clients with Fahrenhiet’s customer roster including Coca-Cola, Marriott, and Citi.

Read the full article from Fortune.

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